One of my side jobs is as a furniture painter. I can make a tatty old piece of solid furniture look lovely and new. I can stand back and find joy in this creative sideline. It is something I feel I do very well, judging by the reaction of my clients who buy my furniture.
They love the pristine finish of a piece of furniture which, at its heart, has seen the comings and goings of many households in its lifetime.
But it’s not a matter of slapping a coat of paint on it and calling it ‘done’. What the clients don’t see is the lengthy process that got that shabby piece of furniture to such a new-loved and admired piece; the hours I spend fixing, sanding, priming and undercoating and then the final three coats of paint to turn trash with potential, into treasure. But it only looks that good because of the time and effort that went into the layers beneath.
There is a similar process for copywriting – many hours of work go into one finely tuned sentence. A sentence that is the result of years of practice, experience and learning – that’s what you pay for.
When you buy copywriting, you’re not just buying the words you see; you are investing in the value of a copywriter’s experience and effort that put those words into the best arrangement they can possibly be.
Image courtesy of Pixabay