Entice readers with variety

My local coffee shop uses a variety of styles on a blackboard to advertise the different drinks it offers. Inside the café there are comfy chairs, sofas, plants and books and lots of other interesting things to entice people in and make them want to stay awhile. And while enjoying the environment, they might possibly buy more too.

It’s the same with your blog post. Make it stimulating with plenty of punchy paragraphs, and headings that split up the text. Play with the font, use bullets and numbering to spice things up. Above all, grab attention with pictures and images, hand-written text or cartoons.

Keep it novel

Readers have short attention spans. So unless you’re offering a very short blog post, then they need novelty, something that will break up the monotony of plain text. Readers get bored with blocks of writing and so if you don’t entertain them with plenty of visual delicacies, they will click off to some other, more interesting-looking site.




Photo Credit: Michael Coghlan, Penny Farthing promotes cafe

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s